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Not tracking is like driving blind - you can crash any time because you can't see where you're going. Tracking traffic helps you to know your sources and from there, you'll know how to maximize on them.
There are ways to track who will be visiting your site. The more traffic you generate the more money you will make. You want to make sure that you have all you need to see if you're getting the traffic you want. There are several ways to track the traffic on your site and each has its own pros and cons. It will fully depend on what you need at the time and how much you are willing to invest.
So, you think you're off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it's time to move your site to the next level. It's time for Web Analytics.
It is important that you understand how to increase your website traffic, but even more important is being able to read your website traffic statistics. Without understanding your website traffic statistics, you may be unaware of how little traffic you really are getting. It is vital that you know things such as how many visitors you are receiving, what time of the day you receive the most traffic and what things on your website seem to be the most popular. If you understand your website traffic statistics you will be able to do all of these things and more.
One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer. An effective means for analyzing web site traffic is to look at the number of hits per visitor for a time period. To do this, you simply divide the number of hits by the number of visitors for the time period in question. Time periods can be a day, week, month or quarter of a year. Don't look at any time smaller than a day as the data may not create an accurate picture of the traffic.
Web analytics is the process of quantitatively analyzing how your visitors/customers interact with your website and various other online elements of your organization including components like email newsletters, advertising campaigns, discussion boards and forums as well as your online marketing initiatives.
In this article, Billy talks about optimisation of landing pages to achieve high web traffic conversion rates. He goes on to explain the measurement techniques used to iteratively refine landing pages for improved performance. Copy is absolutely crucial to not only delivering a great customer experience on your website but also converting all that traffic. This is true for traffic that originates from organic search as well as pay per click advertising.
